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Flamingo Flocking Fund Raiser Tips

Pink flamingos are a fun way to raise money for your favorite cause. It's an easy fundraiser for any size group to put together and requires very little effort to keep it going.

The basic fundraising idea is to put a flock of pink plastic flamingos in someone's yard or outside a business entrance. A note is left explaining that the person or business has been selected by someone to be "flocked" for a good cause. The note goes on to explain that the flamingo flocking recipient will have to pay a certain amount per flamingo to have them relocated. The fun part is that each flocking victim then gets to pick the next victim. The flocking process continues for the duration of the fundraising event.

There are other methods and variations to earn the money.  One version is to have people pay to flock someone else's yard.  You can also offer "insurance" not to have your yard flocked.  Anyway you decide, it's a fun money maker for your cause. Customize it to your liking.

Getting started
There is a small upfront investment in the flamingos, but you quickly recoup that cost with a couple of flockings. It makes sense to have multiple flocks working at the same time, so purchase enough for a few batches.

Advertise your fundraiser by placing flyers around your area and be sure to get out an email notification.  When a yard is flocked leave flyers at the door so the fundraiser can continue and the recipient knows what to do next.

Publicity tips
Newspapers, radio and television stations are always looking for a humorous story, particularly one that's for a good cause. Put together a press release stressing what the funds will be used for. Be sure to include photos of your entire flock at a prominent location.

When sharing the details include full contact information and the who, what, when, where, why, and how in your press release. Distribute it to all the media contacts in your area and make follow-up calls to encourage good exposure.

Profit tips
Maximize the success of your pink flamingo fundraiser by dividing your flock into various size groupings.  Large number flocks have the most impact but can tie up a lot of flamingos for one location.  Decide what will work best for your area, small batches of 10 or big flocks of 40.  You can price it per flamingo so that the donators decide how much they want to spend.  Give the option of splitting up a flock to go in different directions.  Make sure that the payment is enough to make it worth your while.  You do not want to be going all over town for small donation amounts.  We suggest that you have a minimum order amount.

Homeowners are your best target.  The flamingos are probably a little safer there, too. There are some good business targets such as lawyers, doctors, dentists, realtors and other professionals. Be sure that it is okay to flock a business site before leaving your flamingos.

To attract even more attention, some groups even dress up some of their birds in funny outfits. For instance, a cancer fundraiser might use doctor's scrubs and nurse's outfits on each flamingo with a sign around their necks demanding payment.

One group dressed theirs up like workers on strike carrying signs asking for more money. A school group raising funds for sports team travel expenses placed signs around their necks saying they needed some travel money to get home.

Summary
Being creative and a little wacky in your approach can be a good thing with your flamingo fundraiser. You don't have to just stick with the flamingo idea. Branch out and get batches of dinosaurs, flower power, palm trees.  We once did candy canes in July to Celebrate Christmas in July. 

Work the publicity angle to create public awareness of what your fundraiser is all about.

And most importantly, have fun with your pink flamingo fundraiser!

Be sure to keep us posted on how your fundraiser went.  Send photos and comments and we might include them on this page. 

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Dazzle & Lace. Raleigh, North Carolina. Phone 919-662-0018. Fax 919-662-8203. Email: dazlace@nc.rr.com. All rights reserved.

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